Despite a decade of social media dominance, email newsletters remain the most powerful tool in a writer's platform-building arsenal. Yet in the Substack era, many writers approach newsletters with confusion, reluctance, or half-hearted commitment—missing their true potential while chasing trends.

This class cuts through the hype to reveal what actually works for writers at any stage of their careers:
— Clarify Your Purpose: Discover why most newsletters fail (hint: it's not about algorithms or design)
— Content Strategy That Works: Learn to create newsletter content that springs from your creative obsessions, not marketing formulas
— Free vs. Paid Models: Understand the complex ecosystem of newsletter monetization, from "leaky paywalls" to patronage models
— Sustainable Growth: Build your subscriber base through genuine connection rather than gimmicks
— Newsletter as Asset: Transform your newsletter from obligation to investment that grows in value over years

Jane has been sending email newsletters since 2009, including a free one that reaches more than 30,000 subscribers and another that generates six figures annually. The writers who succeed approach newsletters as creative acts, not marketing chores. While others chase trends, you'll develop a strategic foundation for reader connection that will outlast any platform shift.